The Staff of Aurelio Salon Attends A Goldwell/KMS Event
Goldwell NYC Event – Highline Ballroom
May, 2014 (New York, NY) The Aurelio Salon staff had the pleasure of attending The Goldwell NYC event at the Highline Ballroom, last night. In attendance, sitting second row, was our salon director Daisy, managers Melissa and Ariel, Salon educators Natalie, Kristina and Nicoletta, and Stylists Tim, Jessica, and Emily along over 500 salon owners, hairstylists, distributors, and fashion gurus.
While the Highline Ballroom is well known, it did not impress. The seating was tight and the food a disappointment and it seemed that they did not have enough staff to service the needs of the guest. Luckily the show more then made up the disappointment of the venue. Patrick McIvor took the stage as MC, Introducing industry icons like Simon Miller representing KMS California, Nick Arrojo for Arrojo NYC and John Simpson for Goldwell.
As the models for Goldwell walk the catwalk we were wowed by the amazing cuts and color, platform artist John Simpsom enticed to attend the up-coming Color Zoom event in Berlin. John walked us through some formulations and techniques that were used on the models and taught us how we can use some of the techniques in the salon. He then followed up by introducing the new Kerasilk Keratin Hair Smoothing Treatment, launched this year, and showing how it took unruly frizzy hair and makes it more manageable, softens curly hair and smooths frizz.
Next up was celebrity hairstylist Nick Arrojo and his team. After a little info on all the models and the color used on them they did a hair cutting demo with Nick showing his classic razor cutting skills. The presentations were ended after Simon Miller and KMS army took the stage demonstrating the amazing uses of KMS product along with a live performance.
The night ended with the an amazing final presentation as the models took the stage for one last time showing of some great Avante-garde hair. After the show the models came off stage and were walking around providing photo-ops. The staff was also able to mix and mingle with the guest artists and discuss tip and techniques that can be used in the salon. Photo-ops were also taken advantage of as well with them.