INTRODUCING 6 HIGH-DEFINITION DIRECT DYE ADDITIVES @PURE PIGMENTS: 4 Vivid Tones: Pure Red, Pure Orange, Pure Yellow, Pure Violet 2 Counteracting Tones: Matte Green, Pearl Blue

In addition to amazing color, customizing your hair color formulas with @Pure Pigments:

Creates radiating results with 63% more shine than regular hair color

Boosts your shades by up to 3X the color intensity

Keeps the color you love longer with 2x more resistance to fading